MBA 2418 Business Models for the Sharing Economy

MBA 2418 Business Models for the Sharing Economy

Course code: 
MBA 2418
Department: 
Communication and Culture
Credits: 
4
Course coordinator: 
Benedicte Brøgger
Product category: 
Executive
Portfolio: 
MBA China
Semester: 
2020 Spring
Active status: 
Active
Teaching language: 
English
Course type: 
One semester
Introduction

The course will present sharing economy fundamentals and give training in tools to develop a business model for an approproate sharing community. It provides an introduction to the emergence of the sharing economy and comparison of different sharing economies. The major part of the course is practical work with business modelling.The students will enhance their understanding of the complexities involved in identifying business opportunities for a sharing economy company. The course provides learning opportunities about ways and skills required to mobilize and allocate scare resources from non-compatible sources.

The sharing economy has been around for a while, in open source software communities, consumption and brand tribes, and social entrepreneurs' networks. However, the global reach of the sharing economy is made possible by the influence of digital platforms. This technology has disruptive effects and extends opportunities for economic participation to consumers and to remote areas. In this lies its potential to fuel economic and social growth, but there is as yet a fair number of hurdles for entrepreneurs who want to start and run sharing economy companie and incumbent companies that aim to revise their business models. The course will give the students concepts and analytical tools to identify and evaluate business opportunities and business models based on different combinations of financial, technological and social resources.

Learning outcomes - Knowledge
  • Know the key drivers of the sharing economy
  • Understand the main dilemmas of balancing between social and financial concerns
  • Know of sharing platforms 
  • Know how to monetize social value
Learning outcomes - Skills
  • Ability to design a sharing business model
  • Ability to identify and allocate resources from different sources
General Competence
  • Evaluate and balance social and financial aspects of the business
  • Organize ethics and sustainability into the core of the business model
Course content

Day 1. Fundamentals
Sharing economy fundamentals
Business modelling

Day 2: Platforms

Technologies

Commmunities

Day 3: Business models refinement

Customer segments

Revenue streams

Day 4. Finalising the business model

Each day:
· In groups, design of a sharing  business model

Case discussions

- Testing basic assumptions

Day 3. Group work and plenary

Revision of the business model

Resource identification and use

Financing a sharing business

Community impact

Day 4. Lecture, group work and plenary
Managment in sharing business

Sharing economy dilemmas

Comparing the business models

There will also be guest lectures

Teaching and learning activities

The course is 4 days and consists of lectures, case introductions and practical work in groups, in totalt 32 hours. The group task is to design a business model. The individual assignments is for conceptual understanding and how to convincingly make a case for your business model.

IT- tools may be used in the course. It will be announced well in advance on It's Leaerning.

This is a course with continuous assessment (several exam components) and one final exam code. Each exam component will be graded using points on a scale  0 -100. The components will be weighted together according to the information in the course description in order to calculate the final letter grade for the course. Students who fail to participate in one/some/all exam components will get a lower grade or may fail the course. Candidates may be called in for an oral hearing as a verification/control of written assignments.

Specific information regarding the points system and the mapping scale beyond the information given in the course description will be provided in class. This information may be relevant for requirements for term papers or other hand-ins, and/or where class participation can be one of several elements of the overall evaluation.

The course is a part of a full MBA and examination in all courses in the MBA programme must be passed in order to obtain a certificate for the MBA degree.

Software tools
Software defined under the section "Teaching and learning activities".
Qualifications

Granted admission to the BI-Fudan MBA programme. Please consult our student regulations.

Required prerequisite knowledge

It will be an advantage with previous knowledge of resource theory, business plans and/or the Osterwalder business model canvas

Exam categoryWeightInvigilationDurationGroupingComment exam
Exam category:
Submission
Form of assessment:
Written submission
Exam code:

Grading scale:
China
Grading rules:
Internal examiner with external supervisor
Resit:
-
40No1 Week(s)Group ( 2 - 6)Group written business model canvas, counts 40% of the total grade.
Exam category:
Submission
Form of assessment:
Written submission
Exam code:

Grading scale:
China
Grading rules:
Internal examiner with external supervisor
Resit:
-
60No3 Week(s)Individual Individual written assignments, counts 60% of the final grade.
Exams:
Exam category:Submission
Form of assessment:Written submission
Weight:40
Invigilation:No
Grouping (size):Group (2-6)
Duration:1 Week(s)
Comment:Group written business model canvas, counts 40% of the total grade.
Exam code:
Grading scale:China
Resit:-
Exam category:Submission
Form of assessment:Written submission
Weight:60
Invigilation:No
Grouping (size):Individual
Duration:3 Week(s)
Comment:Individual written assignments, counts 60% of the final grade.
Exam code:
Grading scale:China
Resit:-
Type of Assessment: 
Continuous assessment
Grading scale: 
ECTS
Total weight: 
100
Student workload
ActivityDurationComment
Prepare for teaching
32 Hour(s)
Group work / Assignments
12 Hour(s)
Teaching on Campus
32 Hour(s)
Submission(s)
Hour(s)
Examination
40 Hour(s)
Sum workload: 
116

A course of 1 ECTS credit corresponds to a workload of 26-30 hours. Therefore a course of 4 ECTS credit corresponds to a workload of at least 110 hours.