MBA 2415 Entrepreneurship in Silicon Valley and Beyond
MBA 2415 Entrepreneurship in Silicon Valley and Beyond
This unique course provides participants with a framework for identifying, developing and executing the information-intensive strategies that will enable them to compete and win in smart markets. While most firms recognise that they are now competing in an information economy, few have developed a systematic strategic framework to leverage their information assets into sustainable advantage.
At the end of the Entrepreneurship session, participants will understand how Silicon Valley functions; how VS firms are organized and partners compensated; set deal flow, deal terms and valuation."
Learning goals include the following:
· Gain knowledge of the Cluster of Innovation structure:
· The 7 COI components
· The 5 COI behaviors
· Examples of the legal and cultural structures that bind the components and reflect the behaviors
· How all these elements interact to create the Global Network of Clusters of Innovation
Skills learning goals:
· Gain the skills to utilize the tools of the Innovation Toolkit
· The BUSINESS MODEL CANVAS
· CUSTOMER DISCOVERY
· Minimum Viable Product [MVP]
Attitude learning goals:
· To develop an ENTREPRENEUR’s ATTITUDE and develop this skills
· Teamwork
· Leadership
· Collaboration
· Persuasion
· Confidence in the project concepts
This is a 5-days programme comprising the following content:
Innovation & Entrepreneurship
Innovation is the engine that drives revenue and profit growth in most organizations. In this segment, we will explore different models of innovation management from those used by large design firms in Silicon Valley to the ones employed by large industrial firms in other parts of the world. Using cases, videos and in-class exercises, we'll examine the context in which innovation takes place, the ways in which customers can be embedded in the design process, and the systems, tools and techniques used to successfully manage innovation. The course will help the student develop their own business canvas to prepare a viable plan for starting their own company. Techniques for improving organizational creativity are demonstrated.
Company visits
The course is conducted as a teaching module, where students have classes all day for four subsequent days, a total of 32 hours.
This is a course with continuous assessment (several exam components) and one final exam code. Each exam component will be graded using points on a scale 0 -100. The components will be weighted together according to the information in the course description in order to calculate the final letter grade for the course. Students who fail to participate in one/some/all exam components will get a lower grade or may fail the course. Candidates may be called in for an oral hearing as a verification/control of written assignments.
Specific information regarding the points system and the mapping scale beyond the information given in the course description will be provided in class. This information may be relevant for requirements for term papers or other hand-ins, and/or where class participation can be one of several elements of the overall evaluation.
The course is a part of a full MBA and examination in all courses in the MBA programme must be passed in order to obtain a certificate for the MBA degree.
Granted admission to the BI-Fudan MBA programme. Please consult our student regulations.
| Assessments |
|---|
Exam category: Submission Form of assessment: Written submission Weight: 50 Grouping: Group (3 - 5) Duration: 1 Month(s) Comment: Group assignment, Counts 50% of the final grade. Exam code: MBA 24151 Grading scale: China Resit: All components must, as a main rule, be retaken during next scheduled course |
Exam category: Activity Form of assessment: Presentation Weight: 50 Grouping: Group Comment: Class presentations, counts 50% of the final grade. Exam code: MBA 24151 Grading scale: China Resit: All components must, as a main rule, be retaken during next scheduled course |
A course of 1 ECTS credit corresponds to a workload of 26-30 hours. Therefore a course of 4 ECTS credit corresponds to a workload of at least 110 hours.