MBA 2408 EU and Latin American Business Trends

MBA 2408 EU and Latin American Business Trends

Course code: 
MBA 2408
Strategy and Entrepreneurship
Course coordinator: 
Heidi Wiig
Course name in Norwegian: 
EU and Latin American Business Trends
Product category: 
MBA China
2020 Autumn
Active status: 
Level of study: 
Teaching language: 
Course type: 
One semester

The world is changing at an ever-faster rate. “The 21st Century,” as Newsweek editor Fareed Zakaria has remarked, “will be the century of change. More things will change in more places in the next 10 years than in the previous 100.” Indeed, in a world that is increasingly flat, with rapid and perpetual technological change, and massive social and environmental challenges, securing long-term competitive advantage is harder than ever. In this context, “going global” is no longer a choice for leading companies – it is a necessity.

But operating globally and becoming a truly global enterprise is no easy undertaking. Economic realities and dynamics continue to differ among major markets. Add to that strongly diverging political, social, and regulatory conditions that impede the simple transplantation of a successful business model from one market to another. Finding the right balance between global integration and local responsiveness requires not only careful strategic planning but also meticulous, yet adaptable implementation. A particular challenge in this respect is the case of global brand building. To master these daunting challenges, companies need managers who understand cross-cultural differences and who can think outside the box – in short, they need innovative cosmopolitan leaders.

Learning outcomes - Knowledge

The first objective of this tailor-made program is to familiarize participants with the various sets of issues and forces that executive encounter when their firms operate in the global arena. But familiarization is not enough.

Learning outcomes - Skills

The second critical objective is therefore to provide participants with tools to develop and implement successful global strategies.

General Competence

The candidate can analyze academic and professional and research ethical problems

Course content

The program consists of seven blocks:

Latin America Economic Outlook surveys current economic trends in this major region and highlights repercussions for Latin America-operating enterprises;
§ European Union introduces participants to the institutions of the European Union and the economic implications of the “European project” in Europe and beyond;

Going Global provides an integrative vision as it explores the full implications of internationalisation from a market, strategy and organisational perspective, as illustrated by the experience of Spanish multinationals in Latin America;

Corporate Entrepreneurship provides a forum for the in-depth examination of mindsets, methods, and managerial activities that follow the corporate entrepreneurial process from opportunity recognition to growing ventures.

Business, Government & Society focuses on the nonmarket forces that increasingly shape the business environment of globally-operating companies and introduces participants to the process of nonmarket strategy formulation and implementation;

Value Creation and Strategic Change highlights the most recent thinking about how firms create and capture value and pays particular attention to the strategic drivers and challenges of internationalization;

National Champions in Global Markets, finally, enables participants to obtain important insights into the drivers and dynamics of contemporary European industrial policy in an age of market globalization and to explore strategies for managing in high stakes political settings. This track will also provide an opportunity to contemplate more broadly the evolving relationship of state and market and its implications for both business and government in the context of the current financial crisis.

The program combines sessions led by IE Business School Faculty with several company visits designed to enable participants to gain first-hand experience of issues covered in the program

Teaching and learning activities

This is a course with continuous assessment (several exam components) and one final exam code. Each exam component will be graded using points on a scale  0 -100. The components will be weighted together according to the information in the course description in order to calculate the final letter grade for the course. Students who fail to participate in one/some/all exam components will get a lower grade or may fail the course. Candidates may be called in for an oral hearing as a verification/control of written assignments.

Specific information regarding the points system and the mapping scale beyond the information given in the course description will be provided in class. This information may be relevant for requirements for term papers or other hand-ins, and/or where class participation can be one of several elements of the overall evaluation.

The course is a part of a full MBA and examination in all courses in the MBA programme must be passed in order to obtain a certificate for the MBA degree.

Software tools
No specified computer-based tools are required.

Granted admission to the BI-Fudan MBA programme. Please consult our student regulations.

Exam category: 
Form of assessment: 
Class participation
Individual class participation, counts 50% of the total grade.
Exam code: 
MBA 24081
Grading scale: 
All components must, as a main rule, be retaken during next scheduled course
Exam category: 
Form of assessment: 
Written submission
Group (3 - 6)
1 Month(s)
Group assignment, counts 50% of the total grade.
Exam code: 
MBA 24081
Grading scale: 
All components must, as a main rule, be retaken during next scheduled course
Type of Assessment: 
Continuous assessment
Grading scale: 
Total weight: 
Sum workload: 

A course of 1 ECTS credit corresponds to a workload of 26-30 hours. Therefore a course of 4 ECTS credit corresponds to a workload of at least 110 hours.