KLS 3636 The Music Industry

KLS 3636 The Music Industry

Course code: 
KLS 3636
Department: 
Communication and Culture
Credits: 
7.5
Course coordinator: 
Audun Molde
Product category: 
Bachelor
Portfolio: 
Bachelor of Creative Industries Management - Programme Courses
Semester: 
2020 Spring
Active status: 
Active
Teaching language: 
Norwegian
Course type: 
One semester
Introduction

The music industry is constantly being formed in a delicate balance between long-term and rapid change, between intellectual property and technology, between idealism and business, between culture and industry. There are both smaller and larger participants in the industry, which has great challenges and brings a need for change and development. The course will provide an overview of the industry’s characteristics and structure from a variety of perspectives and approaches like economics, aesthetics, organization and technology. The course is mainly about popular music.

Learning outcomes - Knowledge

Students will acquire knowledge of the music industry's characteristics and organization, and they will be familiar with and understand the industry's various players, models of value creation, framework and history.

 

Learning outcomes - Skills

Students will be able to explain the music industry’s characteristics and organization. Students will also be able to conduct basic analyses of the music industry's organizational and marketing challenges and develop scenarios.
 

General Competence

Students will be able to make independent assessments of the music industry from both artistic and commercial perspectives and understand the interaction between different viewpoints and the dilemmas that naturally follow. This requires that the student has developed respect and tolerance for multiple perspectives.

Course content
  • Historical, technological and aesthetic perspectives (Norwegian, British and American music industry)
  • Industry structure, characteristics and organizations
  • Value chains, the various participants
  • Production of popular music: the producer, author/composer, performer, support functions
  • Distribution, sale and consumption of popular music: physical and digital distribution channels, marketing strategies, consumer behaviour
  • The record industry and the different business structures
  • The live market
  • Management
  • Framework related to the economy and cultural policy
  • The media's role in the music industry
Teaching and learning activities

The course includes lectures, case group work and case presentations in class.

Software tools
No specified computer-based tools are required.
Qualifications

Higher Education Entrance Qualification.

Required prerequisite knowledge

None

Exam categoryWeightInvigilationDurationGroupingComment exam
Exam category:
Submission
Form of assessment:
Written submission
Exam code:
KLS36361
Grading scale:
ECTS
Grading rules:
Internal and external examiner
Resit:
Examination every semester
100No1 Week(s)Individual
Exams:
Exam category:Submission
Form of assessment:Written submission
Weight:100
Invigilation:No
Grouping (size):Individual
Duration:1 Week(s)
Comment:
Exam code:KLS36361
Grading scale:ECTS
Resit:Examination every semester
Type of Assessment: 
Ordinary examination
Total weight: 
100
Student workload
ActivityDurationComment
Teaching on Campus
45 Hour(s)
Student's own work with learning resources
85 Hour(s)
Group work / Assignments
30 Hour(s)
Examination
40 Hour(s)
Sum workload: 
200

A course of 1 ECTS credit corresponds to a workload of 26-30 hours. Therefore a course of 7,5 ECTS credit corresponds to a workload of at least 200 hours.