KLS 3541 Book business and entrepreneurship . RE-SIT EXAMINATION

KLS 3541 Book business and entrepreneurship . RE-SIT EXAMINATION

Course code: 
KLS 3541
Communication and Culture
Course coordinator: 
Anitra Guddal Figenschou
Product category: 
Bachelor of Creative Industries Management - Programme Courses
2020 Spring
Active status: 
Re-sit exam
Resit exam semesters: 
2019 Spring
2019 Autumn
2020 Spring
Resit exam info

The course was lectured last time autumn 2018. Re-sit exam is offered spring, 2019, autumn 2019 and spring 2020.

Teaching language: 
Course type: 
One semester

The book business is one of our oldest cultural industries. Over the years this has been a business in continuous growth. Especially during the last ten years the number of publications has exploded because of new technology and cheap producttion costs. The investments required in production are relatively small compared to the net profit a bestseller shows, leading to a great number of business trying their luck in a market with rough margins dominated by only a few large corporations. The three most powerful publishers in Norway are Aschehoug, Gyldendal and Cappelen Damm. Their main characteristic is that they take care of all the steps in the value chain of books, that is: publishing, distribution, book clubs and book stores, as well as the mass market. This means that they attend to all parts of the value chain in the field of literature, from the author to the reader. The dualism between art and commerce is a common theme in the lecturers. There will also be a focus on the challenges of marketing books in an already saturated market.

Learning outcomes - Knowledge

Students are to be aware of all the main players in the book business; publishing houses, book-store chains, book clubs and distribution. Some knowledge about libraries and the mass market for books is to be acquired. The students are to understand the process of production, the economics involved and communication dynamics between players and their audiences which play a role, PR, sales- and marketing strategies. The student also has to understand the interaction between the national cultural policy and the market and what kind of framework this interaction gives the players in the business.

Learning outcomes - Skills

The students should be able to show how different players in the value chain of books are dependent on each other. Being able to describe the economic structures and communications processes is also a requirement. The students are to understand and be able to carry out PR, sales- and marketing tasks in the business. They shall also be able to administrate the creative processes with important content suppliers like authors, illustrators, and designers.

General Competence

The student has to develop a reflection regarding the artist’s creative development, as well as the nation’s need for a Norwegian culture and a highly developed Norwegian language, but also the business’s need for a healthy economy and growth. Students are to be able to reflect upon and make statements regarding these aspects.

Course content
  • The value chain in the Norwegian book business
  • Business models
  • History of the business
  • The author
  • Publishing houses
  • Literature
  • Distribution channels
  • PR, sales and marketing
  • The economy of literature
  • Digitalization of the literary field
  • The reader
  • Book business as part of the cultural business
Teaching and learning activities

The course consists of lectures, student work and student presentations. 30 hours of teaching will be spent on the course topics and 4 hours will consist of student participation. In this course we offer many interesting guest teachers and a visit to one of Oslo’s cultural institutions in the literary field.  

Project paper: 

The purpose of this project paper is to involve the students in learning throughout the semester. During the first part of the course, the students are to choose a subject and articulate a curriculum-related problem regarding the subject, which they are free to choose. The students are to work in teams, the ideal number of students in one group is three, but students can also choose to make groups of two or four. At mid-term the groups are to present their subject, problem and thoughts to the rest of the class. The group will get feedback both from their lecturer and their fellow students. Near the end of the semester, some weeks before the deadline for submitting the project papers, the students will have a short guidance session with the supervisor. 

Software tools
No specified computer-based tools are required.

Higher Education Entrance Qualification.

Required prerequisite knowledge

No specific prerequisites

Exam categoryWeightInvigilationDurationSupport materialsGroupingComment exam
Exam category:
Form of assessment:
Written submission
Exam code:
Grading scale:
Grading rules:
Internal and external examiner
Examination every semester
60No1 Semester(s)Group (2 - 3)
Exam category:
Form of assessment:
Written submission
Exam code:
Grading scale:
Grading rules:
Internal and external examiner
Examination every semester
40Yes3 Hour(s)
  • No support materials
Exam category:Submission
Form of assessment:Written submission
Grouping (size):Group (2-3)
Support materials:
Duration:1 Semester(s)
Exam code:KLS35411
Grading scale:ECTS
Resit:Examination every semester
Exam category:Submission
Form of assessment:Written submission
Grouping (size):Individual
Support materials:
  • No support materials
Duration:3 Hour(s)
Exam code:KLS35412
Grading scale:ECTS
Resit:Examination every semester
Type of Assessment: 
Ordinary examination
Total weight: 
Student workload
Teaching on Campus
30 Hour(s)
Feedback activities and counselling
4 Hour(s)
Prepare for teaching
24 Hour(s)
Group work / Assignments
56 Hour(s)
Project paper
Student's own work with learning resources
46 Hour(s)
40 Hour(s)
Sum workload: 

A course of 1 ECTS credit corresponds to a workload of 26-30 hours. Therefore a course of 7,5 ECTS credit corresponds to a workload of at least 200 hours.