Many of the creative industries represent significant resources in the tourism sector. Tourists travel to experience museums, architecture, cultural heritage, festivals, opera, concerts, and more. In addition to generating value within their own industry, the creative industries also generate significant income in tourism. Extensive use of place marketing is therefore employed, utilizing cultural destinations and events with the goal of attracting travelers from both abroad and nearby regions. The establishment of the spectacular Guggenheim Museum in Bilbao is an example of this. Similarly, new and old cultural buildings and events are utilized to develop small towns and large cities. The goal here is to create attractive places with identity and appeal for both the workforce and business establishments. The construction of Bjørvika in Oslo around major cultural landmark buildings is an example of such neighborhood development. Once in place, they were then used to promote Oslo as an attractive cultural city. This course will be about the creative industries as a resource in tourism and as a factor in building places.