JUR 3631 Marketing Law and Ethics

JUR 3631 Marketing Law and Ethics

Course code: 
JUR 3631
Law and Governance
Course coordinator: 
Harald Benestad Anderssen
Course name in Norwegian: 
Markedsrett og etikk
Product category: 
Bachelor of Marketing Management - Programme Courses
2025 Spring
Active status: 
Level of study: 
Teaching language: 
Course type: 
One semester

The course provides an introduction to the legal framework for all kind of companies, with a special focus on companies related to consumer rights. Thin trading companies and business to consumer industry knowledge of the legal framework are of great importance. New communication channels and new market places, e.g. digital channels, increase the need for knowledge of legal consequences connected to strategic decisions. The course focuses on contract law, sales of goods, marketing control act and intellectual property rights (design, trademark, copyright and patent). International conventions and EU-regulations will influence Norwegian legislation. The students will also gain an understanding of ethical principles and sustainable considerations of importance in business society. 

Learning outcomes - Knowledge

The students shall acquire a basic understanding of the main laws and rules that apply for marketing and sale of goods and services. They shall be familiar with contract law, law of sales and marketing control rules. They shall gain knowledge on how to protect intellectual property and gain an overview of design, copyright, trademark and patents. The students shall be familiar with rules that protect the consumers and rules that regulate the relationship between companies.

Learning outcomes - Skills

The students shall be able to account for the main rules of marketing law and place them in relation to the civil-law regulation of buying and selling. They shall be able to identify legal problems and be capable of analysing problem complexes based on legal sources. They shall be able to discuss and solve legal questions related to marketing.

General Competence

The students shall understand the ethical principles established in legal standards in the legislation and be able to see how legislation influence society and climate. They shall be able to assess terms like "good business practice" and understand how these issues can be handled in practice.

Course content
  • Review of sources of law and legal method
  • Ethics and law
  • The main aspects of contract law
  • The main aspects of the law of sales
  • The rules on the consumers right of cancellation
  • The Marketing Control Act rules on consumer protection
  • Competition protection and intellectual property law
Teaching and learning activities

The course consists of 30 hours of lectures and 15 hours with cases and assignments.  There will be a lot of casework in the digital material, and it is assumed that the students get involved in this. Students are expected to bring the code of laws and other supporting materials to class, so that they become familiar with using them in the study of various topics. The students will have the opportunity to submit two voluntary assignments. Parts of the syllabus must be acquired through self-tuition. The lectures will mainly cover the most important problem areas only. The lecture plan will show what topics will be covered in the common course and specialization sections.


Where the course is delivered as an online course, the lecturer will, in collaboration with the study administration, arrange an appropriate combination of digital learning resources and activities. These activities will correspond to the stated number of teaching hours delivered on campus. Online students are also offered a study guide that will provide an overview of the course and contribute to course progression. The total time students are expected to spend completing the course also applies to online studies.

Software tools
No specified computer-based tools are required.

Higher Education Entrance Qualification


Deviations in teaching and exams may occur if external conditions or unforeseen events call for this.

Required prerequisite knowledge

No particular prerequisites.

Exam category: 
School Exam
Form of assessment: 
Written School Exam - digital
Exam/hand-in semester: 
First Semester
Support materials: 
  • Digital resource: Lovdata Pro (Digital Exam Mode)
  • Laws and regulations, including offprints of laws and law drafts
5 Hour(s)
Exam code: 
Grading scale: 
Examination every semester
Type of Assessment: 
Ordinary examination
Total weight: 
Student workload
30 Hour(s)
Digital resources
15 Hour(s)
Prepare for teaching
45 Hour(s)
Student's own work with learning resources
45 Hour(s)
Group work / Assignments
60 Hour(s)
5 Hour(s)
Sum workload: 

A course of 1 ECTS credit corresponds to a workload of 26-30 hours. Therefore a course of 7,5 ECTS credit corresponds to a workload of at least 200 hours.