APPLIES TO ACADEMIC YEAR 2014/2015

JOU 3649 The New Media Market - RE-SIT EXAMINATION

Responsible for the course
Mona K Solvoll

Department
Department of Communication and Culture

Term
According to study plan

ECTS Credits
7,5

Language of instruction
Norwegian

Introduction
This course builds upon JOU 3548 Media economy and media development. It gives a particular close look at marked development and product development as strategic directions for growth. The aim of the course is to help the students to understand and integrate with the new media market as journalists. The course will focus on changes in the consumer markets, the development of new platforms and media channels and business models for media companies.

Learning outcome
Acquired knowledge
The students should have an in-depth knowledge about central models and theories within strategy analysis and choices that are important in the media industry. They should have a good understanding of market development and product development within the media market and be able to describe and explain trends within the media landscape.

Acquired skills
The students shall be able to do strategic analysis and evaluate strategic choices at different levels in the media organization.

Reflection
The students will develop and apply critical thinking skills to theories and models presented in the course. They shall understand the social, cultural and political roles of media companies.

Prerequisites
The students must have completed first and second year of the Bachelor’s Program.

Compulsory reading
Books:
Johnson, Gerry, Kevan Scholes and Richard Whittington. 2012. Fundamentals of strategy. 2nd ed. FT Prentice Hall. Kapittel 4, 6,7, 8 og 9

Articles:
Aagaard, Sune, Lars Højholt og Jacob Bøtter. 2010. Mediemodeller 2010 : nye bæredygtige eksperimenter, initiativer og forrentingsmodeller for journalistikk. Kontrabande & Wemind. http://mediemodeller.dk/m2010.pdf

Journals:
Asle Rolland. 2009. Markedsdrevet journalistikk. Nordicom- Information. 31, 1-2. 47-63

Other:
Solvoll, Mona. 2011. Kompendium i JOU 3649 Det Nye mediemarkedet. 300 sider. Lages til kurset ved studiestart


Recommended reading

Course outline
Strategic purpose, strategic choice, business-level and corporate level strategy, international strategy and strategy methods and evaluation, underlining journalistic implications (changes in consumer markets, new platforms and media channels, the development of business models etc.)

Computer-based tools
No specified computer-based tools are required.

Learning process and workload
The course will be taught via BI Web School. . Your teacher will use It's Learning to publish technical material, assignments and digital learning resources, and students are given the opportunity to communicate with the teacher and fellow students. Intensive lectures will be offered at the beginning of the semester before graduation.

During the course a multiple choice test will be published on It's Learning. The test may be taken repeatedly during the testperiod .

Recommended workload in hours for online students: