INS 2600 Crisis Management and Communication - RE-SIT EXAMINATION
APPLIES TO ACADEMIC YEAR 2012/2013
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INS 2600 Crisis Management and Communication - RE-SIT EXAMINATION Responsible for the course Peggy S Brønn Department Department of Communication - Culture and Languages Term According to study plan ECTS Credits 6 Language of instruction To be decided Introduction According to some authors 'An issue ignored is a crisis ensured'. This course combines the study of issues management and crisis management with communication majors in mind. Both processes are focused on improving stakeholder management and enabling the organization to be more ethically responsive to stakeholders’ expectations. To be effective, issues and crisis management must have as their ultimate objective an increase in the organization’s social responsiveness to its stakeholders.Students will develop the ability to help their organizations be proactive and, perhaps not avoid crises, then at least anticipate and prepare for them. Key concepts in the course are the stakeholder approach and being proactive. Objective The objective of the course is for students to be comfortable with the theory behind issues management and crisis, risk and communication management and to be able to apply it to developing proactive programs for their organizations. Prerequisites Must have taken the introduction course in INS 2500 Introduction to Public Relations. Compulsory reading Books: 2000. Harvard business review on crisis management. Harvard Business School Press Coombs, W. Timothy. 2007. Ongoing crisis communication : planning, managing, and responding. 2nd ed. SAGE Recommended reading Books: Choo, C. W. 2006. The knowing organization: how organizations use information to construct meaning, create knowledge and make decisions. 2nd ed. New York : Oxford University Press Course outline
Computer-based tools Blackboard Course structure 36 hours based on lectures supplemented with cases that the students will be required to comment on at each class meeting. Examination Term paper, written individually, or in groups of 2-3 students. Examination code(s) INS 26001 - Term paper accounts 100% of final grade in the course INS 2600 Crisis Management and Communication, 6 credits. Examination support materials All support materials allowed. Re-sit examination This course was teached for the last time spring 2011. A re-sit examination will be offered every term from autumn 2011 even spring 2013. Additional information |
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