GRA 6442 Internship for MSc in Strategic Marketing Management

GRA 6442 Internship for MSc in Strategic Marketing Management

Course code: 
GRA 6442
Course coordinator: 
Peter Jarnebrant
Course name in Norwegian: 
Internship for MSc in Strategic Marketing Management
Product category: 
MSc in Strategic Marketing Management
2023 Autumn
Active status: 
Level of study: 
Teaching language: 
Course type: 
One semester

BI Internship is an opportunity to work full-time in a company/organization as a part of your studies.  BI Internship provides the opportunity to gain practical experience in your particular field of study. It will give you valuable insights in real-world challenges in the broad area of marketing and should help you in applying your academic learning toward increasing organizational effectiveness and growth. An internship should help you in applying your academic learnings in an empirical setting.

Note that in order to get a BI Internship approved as part of the degree, the student needs to apply according to BI’s procedures and submit a valid Learning Contract prior to starting their internship and in due time before the deadline.             

Learning outcomes - Knowledge
  • Knowledge of key practical dilemmas of the everyday work in the company
  • Knowledge of the formal management systems in the company
  • Knowledge of the workday challenges towards time and efficiency and employee development
Learning outcomes - Skills
  • Ability to define and execute marketing related tasks under conditions of uncertainty and change
  • Ability to support suggestions for practical solutions with academically sound analysis (theories and methods from your MSc programme)
  • Ability to collaborate and to work in teams
General Competence
  • Learning not to take anything at face value and to defer judgement
  • Understanding the complexities of mobilizing people toward organizational effectiveness
  • Being open to ideas from a variety of perspectives, and being able to think in an informed manner about ethical dilemmas in marketing and marketing communication
Course content

Students will work for a minimum of 8 weeks in a selected company and the tasks are assigned by each company. By the end of the internship the student will write a paper related to the internship.               

Teaching and learning activities

Students will work full time for a minimum of 8 weeks in a company or organization. The internship may be paid or unpaid. Tasks are assigned by the company/organization and students must attend work as agreed upon.

Students are also expected to participate in the following activities:

  • Online employability course prior to the application process – compulsory
  • Individual supervision – up to 3 hours
  • Internship kick-off session – up to 1 hour
  • Term paper guidance session – up to 1 hour
  • Reflection seminar – up to 4 hours

For further information about the application process, links to the Learning Contract and the Career Portal where BI Internship positions are posted, and relevant dates/resources regarding the BI Internship course, please visit the Student Portal.

The internship is for 8 weeks, full time.  A completed, approved internship will give 12 ECTS credits only when the student has passed the term paper.

Each student must write a term paper individually—evidence of unacknowledged use of non-original content is grounds for failing the assignment.

Students must attend work as agreed upon with the company they are assigned to and write a paper towards the end of the internship.

Software tools
No specified computer-based tools are required.

All courses in the Masters programme will assume that students have fulfilled the admission requirements for the programme. In addition, courses in second, third and/or fourth semester can have specific prerequisites and will assume that students have followed normal study progression. For double degree and exchange students, please note that equivalent courses are accepted.


Deviations in teaching and exams may occur if external conditions or unforeseen events call for this.

Required prerequisite knowledge

Participation requires that you have no more than one pending course from your first semester and that your internship does not interfere with any resit exams. You must secure your own internship. See the student portal for detailed practical information.


Exam category: 
Form of assessment: 
Written submission
1 Semester(s)
Term paper.
Students submit a company evaluation together with their term paper.
Exam code: 
Grading scale: 
Examination next semester, thereafter when next scheduled course
Type of Assessment: 
Ordinary examination
Total weight: 
Sum workload: 

A course of 1 ECTS credit corresponds to a workload of 26-30 hours. Therefore a course of 12 ECTS credit corresponds to a workload of at least 320 hours.