GRA 6147 Communicating Across Domains
GRA 6147 Communicating Across Domains
Corporations, indeed, even some small startups, communicate through diverse digital technologies and media channels, and across domains such as digital communities, fields of expertise, cultural groups and markets. In such a complex communicative environment, obstacles to understanding are many and communication competences are critical success factors in the global, digital world of business. Many business corporations list oral and written communication in their top-five desirable skills when recruiting talent.
The course takes as its starting point an understanding of communication as two sentient beings acting together willingly to co-create meanings. You will learn to examine communication from a processual perspective in which meanings evolve through time and space, offline as well as online, physical as well as immaterial. What are the implications of this for business students? Knowledge of how meanings are created as well as the ability to communicate in meaningful terms is fundamental for all business processes to succeed.
In this course you will:
- Investigate the role of meaning in communication
- Consider similarities and differences between online and offline communication
- Learn key concepts for analysing ‘communication-as-ritual'
- Experience some of the dilemmas in digital, interdomain communication and …
- ... Explore techniques for dealing more effectively with them...
... in order to make yourselves more successful interdomainal communicators – both as individuals, but also on behalf of institutions that you represent.
The course runs as two weekly sessions of two hours each in the second half of the Autumn semester to enable students to combine it with an internship.
After taking this course, students should have acquired knowledge of:
- Key concepts in the field of interdomain communication such as:
- Communication and culture
- Communication as transmission and as ritual
- Co-creation in digital domains -remediation, bricolage and participation
- Variations in interdomainal communication patterns
After taking this course, students should have acquired skills in:
- Acknowledging differences between domains
- Facilitating meaningful communicative exchanges
- Choosing and deploying appropriate communicative techniques
After taking this course, students should have acquired general competence in:
- The complexities of interdomainal sense-making
- Diversity and intersectionality
- Culturally and socially sustainable patterns of communication
- Exploring key culture and communication concepts
- Online and offline selves and rituals
- Analysing digital culture and communication patterns: participation, bricolage and remediation
- The medium – analysing digital domains (social media vs mass media)
- The infrastructure – who’s in charge and where are the cables?
- Practice – simulation with industry partners
- Lectures (with individual and interactive exercises)
- Collaborative group activities:
- In-class case analyses
- Comparing media coverage of current events with master students at Carnegie Mellon University
- Training and reflection on your own practice
- Simulations:
- With feedback from industry experts
- With feedback from peers
Please note that while attendance is not compulsory in all courses, it is the student’s own responsibility to obtain any information provided in class.
All courses in the Masters programme will assume that students have fulfilled the admission requirements for the programme. In addition, courses in second, third and/or fourth semester can have specific prerequisites and will assume that students have followed normal study progression. For double degree and exchange students, please note that equivalent courses are accepted.
Disclaimer
Deviations in teaching and exams may occur if external conditions or unforeseen events call for this.
| Assessments |
|---|
Exam category: Submission Form of assessment: Written submission Weight: 100 Grouping: Group/Individual (1 - 3) Duration: 3 Week(s) Exam code: GRA 61471 Grading scale: ECTS Resit: Examination when next scheduled course |
| Activity | Duration | Comment |
|---|---|---|
Teaching | 24 Hour(s) | 2x2 classroom sessions over 6 weeks |
Prepare for teaching | 60 Hour(s) | 5 hours preparation for each 2-hour class = 60 hours |
Examination | 56 Hour(s) | Home exam - estimated effort within a three-week elapse time from the date of publication of the exam. |
Group work / Assignments | 60 Hour(s) | 5 hours of work on tasks given in each 2-hour classroom session. |
A course of 1 ECTS credit corresponds to a workload of 26-30 hours. Therefore a course of 6 ECTS credits corresponds to a workload of at least 160 hours.
The home exam is estimated to require 40 hours of student effort over an elapse time of three weeks from the exam's publication date.