GRA 3166 Entrepreneurship and Business Development (EntBev) - CANCELLED AUTUMN 2020
GRA 3166 Entrepreneurship and Business Development (EntBev) - CANCELLED AUTUMN 2020
This course is unfortunately cancelled for autumn 2020.
In this course the students will learn the actual process of starting and growing a new business. Knowledge and tools related to the entrepreneurial process, including leadership, market segmentation and business modelling, are central to the successful development of profitable new companies. This course will provide the students with models and tools for developing and scaling start-up companies, as well as practical experience in developing a convincing business plan. Methods related to the “Disciplined Entrepreneurship” approach will be central. Through the course, students may prepare an application to the STUD-ENT through the Norwegian Research Council, and a presentation / pitch.
An active learning form is introduced through student presentations, problem solving, discussions, practical exercises including interviews with end users, customers and key partners.
After finishing the course, the students will
- have a basis for advanced studies in the field.
- have basic knowledge about business development in start-up companies.
- have a framework for starting and scaling new companies.
- be able to analyze complex problems in start-up companies.
The students will obtain the skills for
- starting and scaling a small business.
- developing a convincing business plan.
- designing, testing, implementing and reflect upon the the company's business model.
- reflecting upon themselves as entrepreneurs, team members and leaders.
- presenting and communicating business ideas in an effective and convincing manner.
The students will reflect upon the process from staring to scaling a young company. They students will be able to analyze customers and end-user insight and develop a realistic plan for implementation.
- Motivation, commitment and team
- Market segmentation and "Beachhead" market
- Product Specification and Value Proposition
- Core and Competitive Position
- Customers Decision-Making
- Process of Acquire a Paying Customer
- Business Modell
- Pricing Framework
- Sales Process to Acquire a Customer
- Minimum Viable Business Product (MVBP)
- Developing a Product Plan
- Entrepreneurial leadership and coaching
At the beginning of the course, students are required to submit a business idea, that is an idea of a need that is currently not met in a satisfactory manner and a way of addressing that need. This can either be the student's own idea, or a business idea under development by one of the other students. Pursuing this idea through a “Disciplined Entrepreneurship process” is a central teaching technique. Students are strongly encouraged to consider ideas even prior to the beginning of the course in order to get full effect of the teaching.
The teaching is structured with a high degree of interactivity - through presentations, discussions, exercises, group work and interviews with external.
The business plan must be based on the company they have worked on throughout the semester. The reflection note is an individual self-assessment (about 2 pages) that will reflect on learning during the semester.
The final oral exam will be based on the pitch/presentation of the business plan that has been made during the semester, and questions will be asked which test the candidate's understanding and potential in his own business phase.
Please note that while attendance is not compulsory in all courses, it is the student’s own responsibility to obtain any information provided in class.
This is a course with continuous assessment (several exam components) and one final exam code. Each exam component is graded by using points on a scale from 0-100. The components will be weighted together according to the information in the course description in order to calculate the final letter grade for the examination code (course). Students who fail to participate in one/some/all exam elements will get a lower grade or may fail the course. You will find detailed information about the point system and the cut off points with reference to the letter grades when the course starts.
At resit, all exam components must, as a main rule, be retaken during next scheduled cou
All courses in the Masters programme will assume that students have fulfilled the admission requirements for the programme. In addition, courses in second, third and/or fourth semester can have specific prerequisites and will assume that students have followed normal study progression. For double degree and exchange students, please note that equivalent courses are accepted.
| Assessments |
|---|
Exam category: Submission Form of assessment: Written submission Weight: 30 Grouping: Group/Individual (1 - 5) Duration: 1 Semester(s) Comment: Business plan Exam code: GRA31661 Grading scale: Point scale leading to ECTS letter grade Resit: All components must, as a main rule, be retaken during next scheduled course |
Exam category: Submission Form of assessment: Written submission Weight: 20 Grouping: Individual Duration: 2 Week(s) Comment: Reflection note Exam code: GRA31661 Grading scale: Point scale leading to ECTS letter grade Resit: All components must, as a main rule, be retaken during next scheduled course |
Exam category: Activity Form of assessment: Oral examination Weight: 50 Grouping: Individual Duration: 30 Minute(s) Comment: Oral examination Exam code: GRA31661 Grading scale: Point scale leading to ECTS letter grade Resit: All components must, as a main rule, be retaken during next scheduled course |
A course of 1 ECTS credit corresponds to a workload of 26-30 hours. Therefore a course of 6 ECTS credits corresponds to a workload of at least 160 hours.