EXP 2400 Bachelor Thesis in International Marketing

EXP 2400 Bachelor Thesis in International Marketing

Course code: 
EXP 2400
Course coordinator: 
Morten Høie Abrahamsen
Course name in Norwegian: 
Bachelor Thesis in International Marketing
Product category: 
Bachelor of International Management- Programme Courses
2019 Spring
Active status: 
Level of study: 
Teaching language: 
Course type: 
One semester
Learning outcomes - Knowledge

The bachelor’s project aims at developing in-depth knowledge by applying the theories on problems of gaining or extending market access for Norwegian businesses in the host country. It is also a goal to teach students how to work independently on self-selected problems in a foreign culture using a foreign language. The bachelor work is intended to give the students training in planning research projects, and executing them in a group within a limited time period, and reporting their findings in a non-Norwegian language. The process shall comply with scientific methods of discovery and reporting.

Course content

The bachelor project is expected to deal with matters concerning access to the host country’s markets, based on the study content. The project is subject to the approval of the advisor of the host country.

Learning process and requirements to students

Student groups of 3-4 participants, the composition of which is to be approved by the host school on behalf of BI Norwegian Business School, propose projects with a preliminary activity plan and literature review. The host school will appoint an academic advisor for each group. The advisor is normally a member of the school’s academic staff. The work is expected to be independent, including negotiations with companies for assignments, selection of literature, choice of methods of discovery, information gathering, analysis, and presentation of results. The counselling is organized in the following phases:

  1. Choice of assignment/theme with outline of the project. Approval by the host school.
  2. Planning report: Details of the assignment with ways and means to solve it (2-3 pages).
  3. Progress reports for counseling. Adjustments in project plans.

Evaluation is primarily based on the written report. The grade can be adjusted by the performance on the oral presentation and defence of the project. The working language is English or the language of instruction. The presentation to a panel of evaluators can be opened by the host institution for audition by fellow students and invited guests. The host institution decides who may ask questions during the oral presentation and defence beside the formally appointed evaluators. The grades are determined only by the formally appointed evaluators based on the following criteria:

  1. Difficulty of solving the theme/assignment
  2. Completeness of the study within the defined theme
  3. Quality of execution of the study
  4. Accuracy and completeness of recommendations
  5. Written presentation of the project
  6. Oral presentation and defence of the project.
Software tools
No specified computer-based tools are required.

Higher Education Entrance Qualification.

Exam category: 
Form of assessment: 
Written submission
Group/Individual (1 - 3)
1 Semester(s)
Resit will be offered on demand
Exam code: 
EXP 24001
Grading scale: 
Examination when next scheduled course
Exam organisation: 
Ordinary examination
Total weight: 
Student workload
Group work / Assignments
400 Hour(s)
Attendance at lecture, individual guidance and work on the thesis,
Sum workload: 

A course of 1 ECTS credit corresponds to a workload of 26-30 hours. Therefore a course of 15 ECTS credit corresponds to a workload of at least 400 hours.