ELE 3902 Multisensory Experiences

ELE 3902 Multisensory Experiences

Course code: 
ELE 3902
Course coordinator: 
Carlos Velasco
Course name in Norwegian: 
Multisensory Experiences
Product category: 
Bachelor - Programme Electives
2025 Spring
Active status: 
Level of study: 
Teaching language: 
Course type: 
One semester

Most of our everyday life experiences are multisensory in nature. They involve many, if not all, of our senses, namely sight, hearing, touch, taste, and smell, just to mention the ‘traditional’ ones. In this course, we take a journey through the world of multisensory experiences, that is, impressions formed by specific events whose sensory elements have been carefully crafted by someone.

We begin by exploring the basis of human sensation and perception. Here, we provide a general introduction to how we sense and perceive the world around us. We also learn new sensory language to describe our sensory worlds. Then, we explore how experiences form and the role of our senses in them. After that, we introduce multisensory experiences in marketing. We interact with brands through many, if not all, of our senses. As such, we experience brands through the different sensory elements associated with their touchpoints throughout the experience journey. In this context, the senses are placed at the center of the consumer experience analysis and design processes.

We introduce the field of multisensory human-computer interaction, which deals with the understanding, design, and use of computer systems that engage multiple senses, typically beyond the traditional visual and auditory channels. We discuss how our senses are increasingly meeting technology. In particular, we focus on key technologies such as mixed reality, the internet of things, AI-powered technologies, and Web 3.0. We further explore how multisensory experiences are being studied and utilized throughout the reality-virtuality continuum (for example, with augmented and virtual reality technologies) in marketing and beyond. We also explore how researchers and practitioners from around the world are now capitalizing on novel sensory-enabling technologies to deliver new experiences in digital environments. The course ends with ethical implications and responsibilities associated with multisensory experiences for individuals and society.

Learning outcomes - Knowledge

After completing the course, students shall have learned:

  • Critical thinking
  • Concepts of brand management and customer experiences
  • Fundamentals of sensation and perception
  • Principles of multisensory experiences
  • Multisensory experiences in marketing
  • The senses in experience journeys
  • Multisensory human-computer interaction
  • Frameworks for multisensory experience analysis and design
  • Ethics of customer experience design and management
Learning outcomes - Skills

After completing the course, students will be able to:

  • Critically think about sensation and perception, as well as multisensory experiences in business contexts
  • Identify and utilize principles of multisensory experiences
  • Conceptualize multisensory experiences throughout the reality-virtuality continuum
  • Analyse and design experience journeys in light of digital transformations
  • Understand how to manage experiences in mixed reality
  • Elaborate on the different multisensory brand drivers of consumers perception, judgements, and behaviours
  • Identify key moments of experience and analyse and/or design the multisensory profile of brand touchpoints
  • Suggest and prototype multisensory customer experiences
General Competence

Conceptualizing, critically evaluating, designing, and managing multisensory experiences in mixed reality experience journeys.

Course content
  • Multisensory experiences: An overview
    • Understanding experiences
    • The role of the senses in our experiences
    • Defining multisensory experiences
  • Sensation, perception, and consumer behaviour
    • Principles of sensation and perception
    • Principles of multisensory perception
  • Multisensory experiences and marketing
    • Experience journeys and the senses
    • Brand touchpoints as multisensory devices
    • Brand names, logos, and symbols
    • Packaging, store, and atmospherics
    • Digital multisensory marketing
  • Multisensory human-computer interaction
    • Introduction to human-computer interaction
    • Augmented and virtual reality
    • Internet of Things
    • AI-powered technologies
    • Web3
    • Multisensory technology
  • Frameworks for multisensory experience design
  • Ethics of multisensory experiences
Teaching and learning activities

The content of the course encourages extensive discussions in the class, covering a range of topics from experimental psychology and human-computer interaction to management. For each lecture, there is a list of compulsory and suggested references.

The class adopts a learning-by-discussing approach, akin to a workshop. Instead of numerous solo lectures, the course focuses more on increasing discussion times to delve into key issues and learning points. We encourage students to actively participate in our discussions with informed and critical opinions.

Software tools
No specified computer-based tools are required.
Additional information

The class has a learning-by-discussing approach (like a workshop), therefor Class preparation and participation is expected.  


Higher Education Entrance Qualification.

Required prerequisite knowledge

No specific prerequisites required.

Exam category: 
Activity, Oral
Form of assessment: 
Oral Exam
Exam/hand-in semester: 
First Semester
Group (2 - 5)
20 Minute(s)
All exams must be passed to obtain a final grade in the course.
Exam code: 
ELE 39021
Grading scale: 
Examination when next scheduled course
Exam category: 
School Exam
Form of assessment: 
Written School Exam - digital
Exam/hand-in semester: 
First Semester
Support materials: 
  • No support materials
3 Hour(s)
All exams must be passed to obtain a final grade in the course.
Exam code: 
ELE 39022
Grading scale: 
Examination when next scheduled course
Type of Assessment: 
Ordinary examination
All exams must be passed to get a grade in this course.
Total weight: 
Student workload
45 Hour(s)
Prepare for teaching
31 Hour(s)
Group work / Assignments
60 Hour(s)
Student's own work with learning resources
60 Hour(s)
Oral and written examination
Sum workload: 

A course of 1 ECTS credit corresponds to a workload of 26-30 hours. Therefore a course of 7,5 ECTS credit corresponds to a workload of at least 200 hours.