ELE 3780 Digital Business: Developing Technological and Organisational Capabilities
How do you create a successfull digital service? How to exploit the vast amount of data from objects that are connected? How to create new and effective businesses? These and similar question are issues we will cover throughout the course, and we will do that with a practical and concrete approach.
Digitalisation is when businesses use digital technology in a holistic and integrated approach, both internally and externally. The digital business is recognised by streamlined operational processes, an unified and frictionless customer experience, and is constantly rethinking their business model. Digitalisation is based on technology, but most organisations struggle more with organisational and managerial issues, and find it hard to develop new knowledge capabilities.
We begin the course with a few cases of digital services and businesses to see what is new and novel to undrstand why some succeeds and others don't. We will continue with some easy to use tools and techniques for prototyping digital solutions. Finally, we will define som underlying mechanisms of how technology evolves over time and use that knowledge to beome better prepared for future developments in technology.
- Acquired knowledge
- Understand what digitalisation means
- Understand how digitalisation can change operational processes, customer experience and business models
- Have knowledge of processes, method and tools for developing digital services
- Have knowledge of organisational and leadership factors that support the digitalisatoin of a business
- Know how technology evolves
- Be able to analyse digital solutions and identify its defining characteristics
- Be able to identify new digitalisation initiatives in a business
- Be able to use user-friendly tools for protyping digital solutions
- Be able to set up, train and deploy a chatbot
- Technology development enables new and novel applications of technology. Throughout the course, we will focus on the difference between what is technically possible, what is feasible (in a business contexts), and what is desireable (ethics and society).
- Digitalisation and digitisation; digital services and digital business models
- Successful digital services - what is it?
- How to design a digital service?
- Protoyping an minimum viable product (MVP)
- Understanding technologyand how it evolves
In addition to regular teaching sessions, the course will include demonstrations and minor class projects with technology, for example use of Mixed Reality and Hololens, how to set up a chatbot and use of cloud-based platforms (e.g. Microsoft, Google or IBM).
There will also be room for going deeper into specific technologies, for example Blockchain and machine learning (AI).
The student will use a variety of digital tools during the course.
For electives re-sit is normally offered at the next scheduled course. If an elective is discontinued or is not initiated in the semester it is offered, re-sit will be offered in the electives ordinary semester.
Higher Education Entrance Qualification
|Exam category||Weight||Invigilation||Duration||Grouping||Comment exam|
Form of assessment:
Internal and external examiner
Examination when next scheduled course
|100||No||1 Semester(s)||Group (2 - 3)||The term paper is a group project that integrates the topis from the course outline. The term paper is due about two weeks after the final class session.|
|Form of assessment:||Written submission|
|Grouping (size):||Group (2-3)|
|Comment:||The term paper is a group project that integrates the topis from the course outline. The term paper is due about two weeks after the final class session.|
|Resit:||Examination when next scheduled course|
Teaching on Campus
Prepare for teaching
A course of 1 ECTS credit corresponds to a workload of 26-30 hours. Therefore a course of 7,5 ECTS credit corresponds to a workload of at least 200 hours.