ELE 3707 Social Media and Networks
ELE 3707 Social Media and Networks
Social media platforms have for long bene part of businesses' value chains and a "hub" for shaping user experiences. But how should businesses approach the use of the technologies as an arena for value creation, where the social capital is strengthened through connecting purposes for the use of social media together with business areas and functions? It will be important to understand which tactical and strategic choices must be made to trigger gains through communicating effectively and credibly with the segment you want to reach.
After completing the course, the students have:
• Knowledge of what purposes social media platforms can have within the company's business areas and functions
• Knowledge about strategic planning of communication and marketing in social media channels and networks
• Understanding of the channels' uniqueness as a starting point for the production of varied and engaging content to trigger the desired effect.
After completing the course, the students can;
- Be able to identify goals for the company's presence on social media platforms and how the platforms can best support overall strategies across business functions
- Assist in the preparation of a social media strategy that supports the company's overall goals
- Contribute with content production and assessment of how, where and when content should be published across channels to achieve goals
After completing the course the students should:
• Be able to reflect and discuss relevant academic issues about openness and transparency as core values in communication.
- Media- and consumer trends, drivers for change
- The digital customer journey and the decisionmaking process
- Strategic anchoring, organizational prerequisites
- Use of social media platforms and networks in business operations and functions
- Social media platforms, commonalities, distinctive features and characteristics
- Channel strategy, communication and media planning
- Content marketing, content production and storytelling
- Media ethics and dilemmas
- Measurement of communication effect
The course is conducted as weekly classroom teaching combined with digital resources.
E-Learning
Where the course is delivered as an online course, the lecturer will, in collaboration with the study administration, arrange an appropriate combination of digital learning resources and activities. These activities will correspond to the stated number of teaching hours delivered on campus. Online students are also offered a study guide that will provide an overview of the course and contribute to course progression. The total time students are expected to spend completing the course also applies to online studies.
For electives re-sit is normally offered at the next scheduled course. If an elective is discontinued or is not initiated in the semester it is offered, re-sit will be offered in the electives ordinary semester.
Higher Education Entrance Qualification
Disclaimer
Deviations in teaching and exams may occur if external conditions or unforeseen events call for this.
No specific prerequisites required.
| Assessments |
|---|
Exam category: Submission Form of assessment: Submission PDF Exam/hand-in semester: First Semester Weight: 100 Grouping: Group/Individual (1 - 3) Duration: 1 Semester(s) Comment: The course concludes with an assignment that is solved individually or in groups of up to three (3) students. The assignment counts 100 percent of the grade in the course. Exam code: ELE37071 Grading scale: ECTS Resit: Examination when next scheduled course |
| Activity | Duration | Comment |
|---|---|---|
Teaching | 45 Hour(s) | |
Prepare for teaching | 80 Hour(s) | |
Group work / Assignments | 75 Hour(s) |
A course of 1 ECTS credit corresponds to a workload of 26-30 hours. Therefore a course of 7,5 ECTS credit corresponds to a workload of at least 200 hours.