DRE 2011 Marketing Models
DRE 2011 Marketing Models
This course is designed to provide an introduction to the area of quantitative marketing models using secondary data. It will give students a fundamental understanding and hands-on experience with commonly used empirical models in business and social science.
A fundamental understanding and hands-on experience with commonly used empirical models in business and social science. After completion of the seminar, participants should be able to a) understand the conditions under which the various models are appropriate to apply, b) implement these models using statistical software, c) interpret the model outcomes, and d) be able to read quantitative papers in good marketing journals.
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This seminar will discuss a broad range of quantitative models which can be applied to a wide variety of marketing decisions. The model selection reflects the variety of secondary data common in marketing; it distinguishes between individual consumer-level and aggregate sales-level models.
Computer-based tools: Standard statistical software and possibly a programming environment.
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Enrollment in a PhD programme is a general requirement for participation in PhD courses at BI Norwegian Business School.
External candidates are kindly asked to attach confirmation of enrollment in a PhD programme when signing up for a course. Other candidates may be allowed to sit in on courses by approval of the course leader. Sitting in on a course does not permit registration for the course, handing in exams or gaining credits for the course. Course certificates or confirmation letters will not be issued for sitting in on courses.
It is assumed that every student has basic statistical working knowledge.
| Assessments |
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Exam category: Submission Form of assessment: Written submission Invigilation Weight: 100 Grouping: Individual Support materials:
Duration: 3 Hour(s) Exam code: DRE20112 Grading scale: ECTS Resit: Examination when next scheduled course |
| Activity | Duration | Comment |
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Prepare for teaching | 140 Hour(s) | |
Teaching | 30 Hour(s) |
A course of 1 ECTS credit corresponds to a workload of 26-30 hours. Therefore a course of 6 ECTS credits corresponds to a workload of at least 160 hours.