DIG 3670 Bachelor Thesis - Digital Communication and Marketing

DIG 3670 Bachelor Thesis - Digital Communication and Marketing

Course code: 
DIG 3670
Course coordinator: 
Håvard Huse
Mona Kristin Solvoll
Course name in Norwegian: 
Bacheloroppgave - Digital kommunikasjon og markedsføring
Product category: 
Bachelor of Digital Communication and Marketing - Programme Courses
2023 Spring
Active status: 
Level of study: 
Teaching language: 
Course type: 
One semester

The bachelor thesis is a sizeable capstone project for the digital communication and marketing bachelor program. The thesis is written individually or in groups of up to three students, where working in groups is recommended. 

Students have a choice of completing a 1) traditional bachelor thesis where the research question is based on theoretical phenomenon they wish to examine or 2) a practical thesis where the research question is based on a practical problem. More information is under course content. 

Learning outcomes - Knowledge

The student should be able to:

  • Describe how to complete an independent study in a specified time period
  • apply knowledge about digital communication and marketing, supported by relevant textbooks, scientific articles and other materials
  • Identify the scientific requirements of the form and content in a thesis
  • Reflect on the process and quality of their own work
Learning outcomes - Skills
  • Identify and choose relevant theories and methods in digital communication and marketing appropriate for the topic in the thesis
  • Use theories and methods in digital communication and marketing to analyze data
  • Collect, evaluate, and critically interpret data relevant for the research question defined
  • Write a well-structured thesis
General Competence
  • Critically reflect upon problems in digital communication and marketing from different perspectives
  • Be aware of ethical problems in digital communication and marketing
Course content

The topic of the thesis is chosen by the students, and must be related to digital communication and marketing. More specific requirements could be announced at the beginning of the course.

A traditional bachelor thesis will follow the typical steps involved in the scientific process, from defining the research question to the conclusion. For this type of thesis, the research question is based on theoretical concepts, current research will be examined and addressed, data will be collected and analyzed to examine the theoretical concepts named, findings are discussed, and a conclusion is drawn. 

A practical bachelor thesis requires close cooperation with an organization, which the student initiates and manages. The research question is formed in accordance with the organization's wishes and guidance from the supervisor. The research question should be based on a practical task, and is subsequently viewed through the lens of relevant current research in the theory section of the thesis. The thesis must include a research definition, theory, description of the project, discussion of the practical task, conclusion, and other topics which the student or supervisor deems worthy of inclusion.

Teaching and learning activities

Students are expected to take personal responsibility for the thesis. This responsibility includes counseling and seminars, where students must meet prepared for discussions and guidance.

Students will fill out a registration form where the theme of the thesis is stated. Then the students are then assigned a supervisor. The course is conducted over one semester and includes seminars and guidance meetings. Please see the guidelines for writing a bachelor thesis.

The course includes four seminars. For each seminar, students normally prepare and present, and / or submit material in advance. Seminar instruction is mandatory. Individual students who have not participated in the seminars and / or has not supplied documentation must expect to be invited for an oral hearing.

In addition, each group is offered up to 3 hours of individual supervision.

Quantitative analysis software relevant to the thesis, will be Nettskjema/Qualtrics, and/or JMP. Google Analytics and/or other tools will also be necessary given the thesis's topic.

Software tools
Software defined under the section "Teaching and learning activities".

Higher Education Entrance Qualification


Deviations in teaching and exams may occur if external conditions or unforeseen events call for this.

Required prerequisite knowledge

Students must have basic knowledge of digital communication and marketing along with working knowledge of statistics and methodology.

Exam category: 
Form of assessment: 
Written submission
Group/Individual (1 - 3)
1 Semester(s)
Exam code: 
DIG 36701
Grading scale: 
Examination when next scheduled course
Type of Assessment: 
Ordinary examination
Total weight: 
Student workload
2 Hour(s)
Participation in the introductory lecture
2 Hour(s)
Participation in the library's information
Seminar groups
8 Hour(s)
Participation in seminars 4 x 2 hours
Prepare for teaching
40 Hour(s)
Preparation for seminars
Group work / Assignments
345 Hour(s)
Working with Bachelor Thesis
Feedback activities and counselling
3 Hour(s)
Sum workload: 

A course of 1 ECTS credit corresponds to a workload of 26-30 hours. Therefore a course of 15 ECTS credit corresponds to a workload of at least 400 hours.