DIG 3400 Digital transformation and innovation
DIG 3400 Digital transformation and innovation
Course code:
DIG 3400
Department:
Marketing
Credits:
7.5
Course coordinator:
Hannah Snyder
Peder Inge Furseth
Course name in Norwegian:
Digital transformasjon og innovasjon
Product category:
Bachelor
Portfolio:
Bachelor of Digital Communication and Marketing - Programme Courses
Semester:
2019 Autumn
Active status:
Active
Level of study:
Bachelor
Teaching language:
Norwegian
Course type:
One semester
Introduction
The course is about how technology and digitalization affect the relationship between companies and customers. The course will focus on the consequences that digitalization have communication, retail and customer experiences. An important goal in the course is for students to understand how technology solves new customer needs and creates new business opportunities.
There are 4 main themes in the course:
- Digital transformation
- Innovation in services
- Digital customer journeys and customer experiences
- Business models
Learning outcomes - Knowledge
- Can account for key perspectives on digital transformation
- Understand how service innovation differs from product innovation, and see the importance of service innovation for the customers’ value creation
- Understand the importance of digital customer journeys and customer experiences in value creation
- Have knowledge of important types of business models
Learning outcomes - Skills
- Understand what a digital transformation is
- Can create or develop a new service
- Can map and create a digital customer journey and digital customer experiences
- Can develop a business model for a digital service
- Can collaborate with others and actively share the acquired knowledge
General Competence
Understand why it is important for companies and organizations to implement a digital transformation
Course content
- Digital transformation
- Innovation in services
- Digital customer journeys and customer experiences
- Business models
Software tools
No specified computer-based tools are required.
Qualifications
Higher Education Entrance Qualification.
Required prerequisite knowledge
No special prior knowledge is required.
| Mandatory coursework | Courseworks given | Courseworks required | Comment coursework |
|---|---|---|---|
| Mandatory | 3 | 2 |
Assessments
| Assessments |
|---|
Exam category: Submission Form of assessment: Written submission Weight: 100 Grouping: Group/Individual (1 - 3) Duration: 72 Hour(s) Comment: There are also be 3 assignments in the course, of which 2 must be approved. Exam code: DIG 34001 Grading scale: ECTS Resit: Examination every semester |
Type of Assessment:
Ordinary examination
Total weight:
100
Student workload
| Activity | Duration | Comment |
|---|---|---|
Teaching | 36 Hour(s) | |
Prepare for teaching | 40 Hour(s) | |
Student's own work with learning resources | 74 Hour(s) | |
Submission(s) | 50 Hour(s) |
Sum workload:
200
A course of 1 ECTS credit corresponds to a workload of 26-30 hours. Therefore a course of 7,5 ECTS credit corresponds to a workload of at least 200 hours.